Fast forward to 2020, the world itself is in global crisis, the COVID 19 virus is still out there strong and here we are with our new offering.
The idea of Analog was born in 2012 in the head of then 16 year old Adrian Šrajer, who at the time, worked for one of the Czech scooter retailers. Two years later, shortly before turning 18, Adrian was able to start an official company and with the help of a family friend, he released the Analog Mark II pegs, that instantly became successful worldwide.
In 2018, the industry experienced a crisis and that, among other things, led to the downfall of the brand. For 2 years, Analog focused solely on developing the next stage of the brand with exciting an new product and approach.
Fast forward to 2020, the world itself is in global crisis, the COVID 19 virus is still out there strong and here we are with our new offering. It might be pretty humble for now, but many exciting things are in the works, the CHAOS wheels, the Genesis SCS and Trigger bars.
The official filmer and graphic designer for Analog. Besides the graphical side of things, he overlooks any video productions of our riders and make sure they are on point. A Barcelona native, you can see him shredding the spots, when he is not creating the visuals for the brand.
An essential part in our social media as well as team management. Honza keeps an eye out for new talent and manages our instagram account. Living at the Analog appartment, he is also sometimes the official cook, when the team comes over.
One of Adrians greatest friends and the first person to get a signature part from Analog. A passionate MMA fighter and a scooter rider with a unique style of riding. He is one of the people that has to chip in his opinion before any important decision is made. A true legend.